Author Archives: Fortune Restoration

How To Make Your Property More Attractive To Potential Buyers

make your home more attractive to potential buyers

This is definitely one of the most common questions that sellers have (especially those who don’t have a lot of experience yet) when it comes to selling a property. After all, there is a lot of inventory in the market, so it only makes sense that you want your property to stand out from the rest.

The last thing you want is to have your property out in the market for far too long that you are forced to accept the lowest offer just to get rid of it — not good for business. On the brighter side, there are many different ways to make your property more attractive and not all of them will cost you a lot.

So if you have the very same question and are searching for answers, read on.

Enhance your curb appeal

Curb appeal refers to the ‘attractiveness’ of a property that is for sale which includes its surroundings when viewed from the street. Great-looking pictures of the property are an excellent way to attract buyers, that’s a fact. However, it can be a completely different story when they’re outside looking at it in person.

Keep in mind that the property’s exterior is the first thing that buyers will see when they arrive. Your goal is to make it as attractive and as inviting as possible. The cheapest and most straightforward way to do this is by painting the outside of your house. Paint is already relatively inexpensive, and if you want to save even more, you can consider adding it as a DIY project.

However, it’s better to leave the painting to professionals if you are not that confident in your skills. Starting a painting project, stopping halfway through because you messed up, and hiring someone else is going to be more expensive than hiring an expert from the get-go.

Additionally, see to it that the lawn is adequately maintained and is free from any debris. Window boxes also do an outstanding job of enhancing the curb appeal of a property. If you already have some, be sure that they are well-maintained, neat, and organized.

Fix the little things

If you have lived in the property that you are planning to sell for a while, it can be quite easy to overlook the little things that need work. Dripping kitchen tap, broken doorknobs, cracked tiles, etc. — these are all things that you don’t always notice.

However, potential buyers will definitely take notice of these small imperfections. Besides, these things will also show up during a house survey, and it can potentially put you in a bad position to sell the property for the price you want.

One way to deal with this is by going through the whole house, inspecting each room for any imperfections. It’s also a good idea to have a house survey of your own carried out. This will give you more than enough time to get on top of things and will significantly decrease the chance of you getting a bad report during the survey by a potential buyer.

Depersonalize the home

Depersonalizing a home, especially the one where you have lived, is one of the most essential steps in the home staging process. This means that if you want to decorate the kitchen, it’s a better idea to opt for neutral colors and designs. The same goes for every other part of the house.

The goal of this is to provide potential buyers with a ‘blank slate’ to envision themselves living in the property. You have to understand that buyers will want to buy a house in which they are able to form an emotional connection — your personal style and taste will only get in the way.

Depersonalizing your property will not only give it a broader appeal, but it will also make it easier for you to sell it. Another benefit to this is that you wouldn’t have to spend as much on marketing the property which creates less stress for you.


One of the biggest turnoffs for buyers is clutter, more so if there’s too much of it. If you want to sell your property, it’s crucial that you clear off shelves, tables, etc. of anything unnecessary. Clutter is annoyingly distracting, and when you want to sell your property, you don’t want potential buyers to be focusing on it instead of the features of your home.

Excessive clutter is more than enough to make any property look dirty aside from making the space small. And don’t even think about using the basement, attic, or garage to store your stuff. Potential buyers will want to inspect every area of the property, and they’d want to have as much space as possible should they decide to buy it.

Consider selling your stuff if you don’t have a place to store them. Not only will it solve your clutter issue, but it will also add more cash to your pockets. But if you insist on keeping them, you may want to get a storage unit to keep your things until the sale goes through temporarily.

Resolve pet issues

There are a lot of people who love pets like dogs and cats. However, it’s also true that some people want nothing to do with them. And if you are in the process of selling your property, you want to make sure that you attract both types of buyers. If you think about it, the concept is very similar to making your property as neutral as possible.

Pet issues should be addressed before selling a property. Chances are, your property has stains and odors if you have dogs, cats, or both. And when it’s time to show your home to the buyers, it’s important that you remove your pets for the time being.

It’s not just odor from pets that you need to take care of. The same applies to smoking and any other source of unwanted smell in the house. And yes, never ever smoke while you are showing the property to the buyers unless you’re not really interested in selling it.


Finally, always remember that the best property for buyers is one that is priced just right. It’s understandable that you want to make as much profit as possible. However, you have to make sure that the price you put up the property for is justifiable. The tips above should help you with the ‘justification’ part but see to it that you don’t go overboard.

10 Ways to Increase the Value of Your Home

ways to increase the value of your home

Adding value to a home is different than what it used to be. Long gone are the days of marble staircases and elaborate flower gardens. People have a lot of reasons for selling their homes, whether they’re moving or retiring early. Most home buyers today prefer simple and functioning homes over extravagant ones. Less is more in a home because it requires little maintenance. But, with the endless possibilities of increasing the value of a home, where do you start? And how much should you invest in each project? This article will help you get started with ten smart and cost-effective ways to increase the value of your home.

1. Energy Efficiency

Being able to call your house “energy-efficient” or “green” will make it extra appealing to environmentally conscious buyers. One of the top selling points in the housing market today is energy-efficiency. Since energy usage is a long-term cost, investing in energy-efficient products and appliances in your house can increase the value of your home. You can upgrade your windows and doors to energy star certified materials to improve insulation. If you’re working with a small budget, you can install LED lights or light dimmers throughout your house to help conserve electricity. Also, installing a water heater can cut your utility costs up to 25 to 50 percent.

increase home selling price

2. First Impressions

Did you know that it can take homebuyers as little as fifteen seconds to make up their mind about a house? That should tell you how important first impressions are.

Exterior flaws can make your house seem structurally unstable even if it is fine. Prospective buyers are turned off and will walk away if they notice an overgrown yard since it signals neglect to buyers. A looming tree over the house is a liability if it falls down during a storm. Overgrown bushes or plants can attract unwanted insects and block out sunlight. Cracks, loose bricks, or chipped wood on the outside of their house can also be a turn-off. Call in a professional to restore the outside of your house, and it can bring your house value up.

home worth more money

3. Spotlight the Positives

Spotlight the beautiful aspects and areas of your home to increase its value. For example, if you live in a Victorian home, hire a professional to repaint all the trims around the house to accentuate its classic and elegant characteristics (here’s our guide to choosing paint colors). If you have a beautiful entryway, give it a good power washing to make it look new, fix the doorbell, or spruce it up with some new flowers. If your door is old, it is worth it to install a new door because a good-looking, sturdy door not only signifies security, it also makes your house stand out from the rest of your competitors.

If you have a backyard with a pool, buying some patio furniture will make buyers think about all of the fun they can experience.

4. Windows

While window replacements can be costly, you don’t have to replace the actual windows if there is no urgency. Instead, replace the glass or the frame, repaint the frames, or clean the glass to make your windows look new. Also, cleaning your windows will not only make your house look like new on the outside, but it will brighten the inside of your home with lots of natural light — and who doesn’t want that? Extra points if you can choose energy efficient materials for your windows.

5. Kitchen

Whether you have a couple of hundred dollars or a few thousand dollars, there is a lot you can do to increase the value of your kitchen. You can replace appliances, repaint the walls, replace tiles, countertops or buy new cabinets. However, it is not necessary for you to do all of these things. Selecting just one or two of these projects can have just as much of an impact. Repainting the walls or the cabinets would be the quickest way to improve the overall appearance of the kitchen. Replacing cabinets or kitchen appliances would be the best way to improve functionality. What frustrates you the most about your kitchen? Start there. Working on this will most likely help increase its value.

6. Bathroom

You want to make sure everything in your bathroom is as clean and functional as possible. Plumbing in your bathroom and your entire house should be in tiptop condition. There is nothing worse thing for a buyer than to discover that there is poor drainage. If your tub, sink or toilet needs to be replaced, now is the time. If you have chipped tiles, old shower curtains, replace them. If you have grout, mold, or rust, remove them. The bathroom is a very important room in the house. It is crucial to maintaining it well. A bathroom is the sanctuary of every home and should elicit relaxation and comfort. Old chipped tile or stained counters will distract buyers and quickly turn them off.

7. Flooring

If your carpets or hardwood floors are old and full of stains, clean or replace them as soon as possible. Buyers will look down as soon as they walk in and notice the spots not to mention creaky sounds as they walk. If your hardwood floors are no longer in good condition, consider replacing them. You can do this by yourself for a fairly modest price. There are pros and cons to having hardwood floors and carpets, but realtors have noticed buyers tend to prefer hardwood floors because they are easier to clean, free of allergens, and more durable. They are especially desirable for families with young children and pets.

improve flooring to make home worth more

8. Extra Space

Does your house have a spare room or a large living room? Rather than turning a spare room into a guest room or a home office, leave the spare room unfurnished and list it as a “flex room.” As for the large living room, you can set up a corner office space. Nowadays, with more Americans working from home, having a home office is a huge asset. If not an office, then it can be a home gym, a playroom for the kids, an extra closet or a room for laundry. Having any type of extra room or space is extremely valuable. Be sure to emphasize this point when selling or flipping the house.

Also, make use of the corners of your home. You can convert a corner into a mini office by adding a desk and a small chair. Corners can also be used for shelving creating a place for books, photos, plants and decorative furniture.

9. Yard

A beautiful yard is much more valuable when you can use it. If you have extra space in your front yard or backyard, you can turn it into something that can significantly increase the value of your home. The best way to plan this is to consider who your target buyers are and where you live. If you live in an urban area where parking space is limited, you can convert the extra space into a parking spot, which would be a huge selling point.

On the other hand, if you live in a spacious neighborhood where there is plenty of parking space, converting the extra space into a beautiful porch might make more sense. Be sure to consider the weather in the region you live in. If it’s sunny all year round, keep it as an open porch. If it rains a lot, consider installing some awnings.

home restoration in chicago

10. Get a Second Opinion

When you live in a place for so long, you start to overlook the flaws and quirks of your house. You may not notice how dark one area of the house is. You may not notice that the grout in your kitchen tile is no longer white, or that your faucet leaks. Having a professional or some friends come in to take a detailed look at your house can be very helpful. You can also ask them to help you decide what’s most important. You might even discover that one of your friends have experience in carpentry or know someone who can give you a good deal for new tiles. The point is, that a second opinion can help you make these decisions with confidence.


Adding value to a home isn’t necessarily about adding cool, new features, it’s about lessening problems and headaches for the buyers down the road. This means removing glaring flaws, sprucing up old features, and helping the new family save money. When in doubt, put yourself in the shoes of the buyer. What would they want or not want to see in your house? Show them you’ve put in the time and thought to maintain your home. Display pictures of your own family in the house so they know it’s a place with good memories. Talk about your house as if it’s not something you are trying to get rid of but rather something you treasure and is now passing on.

The Best Paint Colors to Sell Your House in 2018

One of the most cost-effective ways to increase the value of your house is being strategic about what colors to use. An impressive color analysis done by Zillow in 2017 looks at the best paint colors to sell your house and found that certain colors play a huge in selling by up to thousands more.

That’s why it is worth doing some research before you get started. This article will help you choose the best paint colors to sell your home.

sell your home by repainting

What Color Should I Paint My House to Sell It?

What color should I paint my house? This is a common question that homebuyers looking to sell their house worry about. Before we get started, make a note that painting your house to sell is different from painting it for yourself. It may be tempting to paint your living room mint green because you loved the way it looked in a magazine, but a mint green living room isn’t exactly for everyone.

When painting your house to sell, you want to think about the colors that appeal to most people. It doesn’t mean you have to paint all your walls white or neutral but take into consideration to use colors that don’t cause strong reactions.

Are you on the market to sell your home? Often times, homeowners are under the impression that they need to do major home renovations in order to increase the value of their home before putting it on the market. Fortunately, increasing the value of your home is much easier than you think. A small improvement like painting can add significant value to your home when done properly. In this blog, we’re discussing the paint color trends that can change the value of your home.

When In Doubt Go Blue

Americans have an obsession with the color blue. According to the Zillow analysis, homes with blue bathrooms (powder blue or periwinkle) sold for $5,400 more than expected. In contrast, homes with white, off-white, or eggshell bathrooms sold for $4,035 less than similar homes. If you currently have a white painted bathroom consult with your painters near Evanston before putting your home on the market. You may surprised how beautiful periwinkle will look in your powder room when painted by a professional.MJ McElwaney of South Carolina luxury real estate group, NV Realty adds, “Compared to blue, white walls can look institutional.”

Blue is also super popular in kitchens. Homes with soft blue kitchens typically sold for $1,809 more, while yellow kitchens brought prices down by $820 on average. Dining rooms with blue paint sold for $1,926 and dining rooms painted red took a pay cut of $2,031. On the flipside, living rooms painted blue suffered an average of $820. Living rooms with light beige, pale taupe, and oatmeal sold for around $1,809 more. For the full paint color analysis check out this article from Elle Decor.

Where Paint Color Matters

The Zillow study analyzed over 32,000 homes in the United States to see how exactly paint color impacts the purchase price. Bathroom paint color seemed to have the strongest impact over all the other rooms in the home. If you are planning to sell list your home, a small bathroom interior paint job by painters near Evanston could make a significant difference. Color can be a powerful tool for attracting buyers to a home, especially in listing imagery.

How to Choose a Paint Color to Sell Your House


What type of style and from what period is your house? Is it a Colonial-style house with clean lines or an old Victorian house with many intricate details? Research other houses that look similar to yours to get an idea of what colors work best for your house.


What is your house made of? Is it made out of wood or stucco? Does the room you want to paint have red brick walls or lots of wood surfaces? These are all things to consider when choosing a color.


Bob Vila, a home improvement expert, may have said it best, “remember that no home exists in isolation: Its appearance is affected by the appearance of neighboring homes and even the color of shrubs and trees around it.”

what color to paint your living room to sell your house

Home Paint Trends

Every year, a new color emerges as the top choice for selling homes. Last year, blue was the clear winner for its versatility. However, you must keep in mind that trends come and go and styles vary from region to region.

In addition, colors also come in many different shades and hues. Just because a color is considered a “neutral,” it doesn’t mean it has to be boring. Not all shades of white look the same and not all shades of brown look the same. Every color has a cooler and warmer hue that can match any profile.

Best Exterior Paint To Sell Your Home

Best Exterior Paint To Sell Your Home

The exterior of a home is the most important area to paint before selling your home. It is your chance to give off a great first impression.

While an entirely new color is desired at times, in some cases, you might just need to restore the old color because that may be the best color for your home.

If you wish to change the color completely, consult a paint dealer before you make such a drastic change. After all, an entire home is not easy for you or anyone to repaint.

For Colonial-style homes or homes with minimal features, the best exterior paint colors to sell a house are muted colors such as white, beige, or light gray work best because they make the house look larger and cleaner. In a study conducted by Zillow, homes in brown and “greige,” (a mix of beige and gray), were sold for $1,526 more on average.

For homes with more intricate details like those of the Victorian era, best exterior paint colors to sell a house are bold colors because they make those small, beautiful details stand out. You can also mix and match multiple colors to contrast trims and accents. Here is a helpful guide for choosing colors for Victorian homes.

Best Interior Paint Colors to Sell Your Home

Best Interior Paint Colors to Sell Your Home

Living Room Paint Colors

Unlike the exterior of a home, Zillow found that the Best Interior Paint Colors to Sell Your Home are warm colors. Cool colors rank the lowest.

This is because warm colors such as brown or tan tend to give off a warm vibe and it serves well in a room where people usually gather. Mocha brown, tan or cream are popular choices.

If your living room receives a lot of sunlight and it’s quite spacious, you might be able to get away with a darker hue like espresso brown. You must, however; leave the ceiling or trims white to balance the space. Otherwise, the room will start to feel smaller.

kitchen paint colors

Painting Your Kitchen

Traditionally, sunnier colors like yellow or creams were favorites for kitchens as they induce appetite and festivity.

Interestingly, however; Zillow found that in 2017, light blue and soft gray kitchens sold for $1,809 more than other colors. This could be because light blue brings a retro-look to kitchens and grays make a kitchen look modern.

Whichever color you choose, make sure to select a shade that matches the cabinets, tiles and the rest of the house

Dining Room Paint

The dining room is a toss up of a kitchen and a living room since it’s a place where people gather to eat and socialize. For this reason, cool colors like blues and grays, as well as warm colors like beige and light browns, can all work well for this room.

To determine the best color for your dining room, consider the colors in the rest of the house. If you already have a lighter palette going on, painting this the dining room darker can cause the colors to clash, and vice versa.

Blues and slate grays were once again the winning colors for the living room in the Zillow study and reds were the least favorite.


A study done by the Edinburgh Sleep Centre proved that people who slept in blue bedrooms slept the longest compared to those who slept in other colored bedrooms.

It is no surprise that Zillow reveals that light blue bedrooms sold for $1,856 more. This is because light blue has a calming effect similar to the ocean or the sky. It reminds people of their beach vacations and relaxation.

If you’re not a fan of blue, the runner-up colors in the sleep study were yellow and green.


You’re probably used to seeing white painted bathrooms everywhere, but did you know that white is the lowest selling color for bathrooms? It’s true. Zillow found that houses with white bathrooms sold for $4,035 less on average!

In contrast, blue and purple bathrooms were the best bathroom paint colors, selling for $5,440 more. That should inspire you to think outside the box when choosing your bathroom paint color.

And, because the bathroom is a smaller space, you can be a bit more creative. The best color would be the one that compliments the features already in your bathroom.

For example, if you have white tiles or floors, you can pick darker hues to create a sharper contrast. If you have lots of wood, softer colors like light blue or mint green might work best.

Painting the Front Door

painting your front door

You may have not thought about painting your door, but doing so and knowing which colors to select will help increase the chances of a better sale.

Having an attractive curb appeal can set your house value upward by the thousands. As Zillow discovered, houses with dark navy blue and slate doors sold for $1,514 more.

One way to decide what color to paint your front door is to anticipate the emotions you want to convey to buyers. Do you want them to see your house as a vibrant and lively place or a calm and collected place? Bright colors will convey a playful energy while subdued colors will emit seriousness.

As with anything else, make sure the color of your door matches the rest of the house’s facade. To do this, you can use a color wheel to pick a complementary color to make your door pop.

Things to Remember

When it comes down to it, the best paint colors to sell your house can be subjective but you can following these tips and recommendations will ensure you’re not picking the wrong colors.

One-of-a-kind colors, like red or dark blue, for example, are not great choices because not only are they more costly but they are harder to match.

Size and lighting also play an important role when deciding. The smaller and darker the space, the lighter the color should be. The larger and brighter the space, the darker the paint.

And last but not least, a good idea is to consult a paint dealer before painting large areas. It’s a great investment saving you time, money and stress. When meeting with a paint dealer, bring pictures of your house and your neighborhood for to give them some context and so that they better assist you. In addition, you can also use one of the online paint visualizers such as this one by Sherwin-Williams to try on different colors for your house.

Remember, the best paint colors to sell your home are not the colors that show off your personal taste and style. The colors should speak to buyers and also help restore your house back to its former glory.  They’ll accent the way that you’ve decorated or staged the home, too!

Paint Trends for 2018

Though it may be hard to believe during the depths of January and February, spring is on the way. And spring is the perfect time to think of giving new beauty to the interior of your home by adding some exciting new colors.
If you’re looking forward to some house painting in Oak Park or any other area of Chicagoland, we hope you’ll think about hiring Fortune Restoration for all you painting needs. Whether it’s an historical home or one more recently built, our painting experts can help bring new luster and life to walls that may have become a bit drab and tired over time.
Since house painting in Oak Park and its environs is one of our specialties, we like to keep informed about coming trends. Briefly stated, for 2018 colors, as opposed to neutrals, are in, and here are a few of the bold, exciting colors that should loom large in the coming year.

  • PPG’s color of choice for 2018 is what they call Black Flame (PPG 1043-7). The company describes the color as a fantastic blend of two classic hues, black and navy. The company says that black provides the silence we crave in an information-laden world, while navy offers possibility and a deep hopefulness.
  • Oceanside by Sherwin-Williams (SW 6496) – The company describes this color as an opulent peacock blue. It’s a very versatile color that blends well with yellows, corals or other shades of navy.
  • Caliente by Benjamin Moore (AF 290) – If you’ve ever thought of using red in your home, this is a shade to try for an accent wall or on cabinets, balanced with a little white.
  • Deep Onyx by Glidden (OONN 07/000) – Black might seem intimidating at first, but it really pairs well with colors from reds and blues to earthy browns and whites.
  • Bahia Grass by Kelly-Moore (KM 4782) – This is a subtle shade of green that evokes images of gentle grass swaying in the wind and blends well with white and cream.

These are just a few exciting new choices from an endless array of possibilities. Whether you’re planning a complete color overhaul or just a room or two, for your house painting in Oak Park and surrounding areas, call Fortune Restoration at (847) 647-2500 for your no-obligation quote from one of our painting design experts. Fortune Restoration wants to be your painting contractor, and remember, we’re never satisfied until you’re completely satisfied.