The Best Paint Colors to Sell Your House in 2018

One of the most cost-effective ways to increase the value of your house is being strategic about what colors to use. An impressive color analysis done by Zillow in 2017 looks at the best paint colors to sell your house and found that certain colors play a huge in selling by up to thousands more.

That’s why it is worth doing some research before you get started. This article will help you choose the best paint colors to sell your home.

sell your home by repainting

What Color Should I Paint My House to Sell It?

What color should I paint my house? This is a common question that homebuyers looking to sell their house worry about. Before we get started, make a note that painting your house to sell is different from painting it for yourself. It may be tempting to paint your living room mint green because you loved the way it looked in a magazine, but a mint green living room isn’t exactly for everyone.

When painting your house to sell, you want to think about the colors that appeal to most people. It doesn’t mean you have to paint all your walls white or neutral but take into consideration to use colors that don’t cause strong reactions.

Are you on the market to sell your home? Often times, homeowners are under the impression that they need to do major home renovations in order to increase the value of their home before putting it on the market. Fortunately, increasing the value of your home is much easier than you think. A small improvement like painting can add significant value to your home when done properly. In this blog, we’re discussing the paint color trends that can change the value of your home.

When In Doubt Go Blue

Americans have an obsession with the color blue. According to the Zillow analysis, homes with blue bathrooms (powder blue or periwinkle) sold for $5,400 more than expected. In contrast, homes with white, off-white, or eggshell bathrooms sold for $4,035 less than similar homes. If you currently have a white painted bathroom consult with your painters near Evanston before putting your home on the market. You may surprised how beautiful periwinkle will look in your powder room when painted by a professional.MJ McElwaney of South Carolina luxury real estate group, NV Realty adds, “Compared to blue, white walls can look institutional.”

Blue is also super popular in kitchens. Homes with soft blue kitchens typically sold for $1,809 more, while yellow kitchens brought prices down by $820 on average. Dining rooms with blue paint sold for $1,926 and dining rooms painted red took a pay cut of $2,031. On the flipside, living rooms painted blue suffered an average of $820. Living rooms with light beige, pale taupe, and oatmeal sold for around $1,809 more. For the full paint color analysis check out this article from Elle Decor.

Where Paint Color Matters

The Zillow study analyzed over 32,000 homes in the United States to see how exactly paint color impacts the purchase price. Bathroom paint color seemed to have the strongest impact over all the other rooms in the home. If you are planning to sell list your home, a small bathroom interior paint job by painters near Evanston could make a significant difference. Color can be a powerful tool for attracting buyers to a home, especially in listing imagery.

How to Choose a Paint Color to Sell Your House


What type of style and from what period is your house? Is it a Colonial-style house with clean lines or an old Victorian house with many intricate details? Research other houses that look similar to yours to get an idea of what colors work best for your house.


What is your house made of? Is it made out of wood or stucco? Does the room you want to paint have red brick walls or lots of wood surfaces? These are all things to consider when choosing a color.


Bob Vila, a home improvement expert, may have said it best, “remember that no home exists in isolation: Its appearance is affected by the appearance of neighboring homes and even the color of shrubs and trees around it.”

what color to paint your living room to sell your house

Home Paint Trends

Every year, a new color emerges as the top choice for selling homes. Last year, blue was the clear winner for its versatility. However, you must keep in mind that trends come and go and styles vary from region to region.

In addition, colors also come in many different shades and hues. Just because a color is considered a “neutral,” it doesn’t mean it has to be boring. Not all shades of white look the same and not all shades of brown look the same. Every color has a cooler and warmer hue that can match any profile.

Best Exterior Paint To Sell Your Home

Best Exterior Paint To Sell Your Home

The exterior of a home is the most important area to paint before selling your home. It is your chance to give off a great first impression.

While an entirely new color is desired at times, in some cases, you might just need to restore the old color because that may be the best color for your home.

If you wish to change the color completely, consult a paint dealer before you make such a drastic change. After all, an entire home is not easy for you or anyone to repaint.

For Colonial-style homes or homes with minimal features, the best exterior paint colors to sell a house are muted colors such as white, beige, or light gray work best because they make the house look larger and cleaner. In a study conducted by Zillow, homes in brown and “greige,” (a mix of beige and gray), were sold for $1,526 more on average.

For homes with more intricate details like those of the Victorian era, best exterior paint colors to sell a house are bold colors because they make those small, beautiful details stand out. You can also mix and match multiple colors to contrast trims and accents. Here is a helpful guide for choosing colors for Victorian homes.

Best Interior Paint Colors to Sell Your Home

Best Interior Paint Colors to Sell Your Home

Living Room Paint Colors

Unlike the exterior of a home, Zillow found that the Best Interior Paint Colors to Sell Your Home are warm colors. Cool colors rank the lowest.

This is because warm colors such as brown or tan tend to give off a warm vibe and it serves well in a room where people usually gather. Mocha brown, tan or cream are popular choices.

If your living room receives a lot of sunlight and it’s quite spacious, you might be able to get away with a darker hue like espresso brown. You must, however; leave the ceiling or trims white to balance the space. Otherwise, the room will start to feel smaller.

kitchen paint colors

Painting Your Kitchen

Traditionally, sunnier colors like yellow or creams were favorites for kitchens as they induce appetite and festivity.

Interestingly, however; Zillow found that in 2017, light blue and soft gray kitchens sold for $1,809 more than other colors. This could be because light blue brings a retro-look to kitchens and grays make a kitchen look modern.

Whichever color you choose, make sure to select a shade that matches the cabinets, tiles and the rest of the house

Dining Room Paint

The dining room is a toss up of a kitchen and a living room since it’s a place where people gather to eat and socialize. For this reason, cool colors like blues and grays, as well as warm colors like beige and light browns, can all work well for this room.

To determine the best color for your dining room, consider the colors in the rest of the house. If you already have a lighter palette going on, painting this the dining room darker can cause the colors to clash, and vice versa.

Blues and slate grays were once again the winning colors for the living room in the Zillow study and reds were the least favorite.


A study done by the Edinburgh Sleep Centre proved that people who slept in blue bedrooms slept the longest compared to those who slept in other colored bedrooms.

It is no surprise that Zillow reveals that light blue bedrooms sold for $1,856 more. This is because light blue has a calming effect similar to the ocean or the sky. It reminds people of their beach vacations and relaxation.

If you’re not a fan of blue, the runner-up colors in the sleep study were yellow and green.


You’re probably used to seeing white painted bathrooms everywhere, but did you know that white is the lowest selling color for bathrooms? It’s true. Zillow found that houses with white bathrooms sold for $4,035 less on average!

In contrast, blue and purple bathrooms were the best bathroom paint colors, selling for $5,440 more. That should inspire you to think outside the box when choosing your bathroom paint color.

And, because the bathroom is a smaller space, you can be a bit more creative. The best color would be the one that compliments the features already in your bathroom.

For example, if you have white tiles or floors, you can pick darker hues to create a sharper contrast. If you have lots of wood, softer colors like light blue or mint green might work best.

Painting the Front Door

painting your front door

You may have not thought about painting your door, but doing so and knowing which colors to select will help increase the chances of a better sale.

Having an attractive curb appeal can set your house value upward by the thousands. As Zillow discovered, houses with dark navy blue and slate doors sold for $1,514 more.

One way to decide what color to paint your front door is to anticipate the emotions you want to convey to buyers. Do you want them to see your house as a vibrant and lively place or a calm and collected place? Bright colors will convey a playful energy while subdued colors will emit seriousness.

As with anything else, make sure the color of your door matches the rest of the house’s facade. To do this, you can use a color wheel to pick a complementary color to make your door pop.

Things to Remember

When it comes down to it, the best paint colors to sell your house can be subjective but you can following these tips and recommendations will ensure you’re not picking the wrong colors.

One-of-a-kind colors, like red or dark blue, for example, are not great choices because not only are they more costly but they are harder to match.

Size and lighting also play an important role when deciding. The smaller and darker the space, the lighter the color should be. The larger and brighter the space, the darker the paint.

And last but not least, a good idea is to consult a paint dealer before painting large areas. It’s a great investment saving you time, money and stress. When meeting with a paint dealer, bring pictures of your house and your neighborhood for to give them some context and so that they better assist you. In addition, you can also use one of the online paint visualizers such as this one by Sherwin-Williams to try on different colors for your house.

Remember, the best paint colors to sell your home are not the colors that show off your personal taste and style. The colors should speak to buyers and also help restore your house back to its former glory.  They’ll accent the way that you’ve decorated or staged the home, too!

Paint Trends for 2018

Though it may be hard to believe during the depths of January and February, spring is on the way. And spring is the perfect time to think of giving new beauty to the interior of your home by adding some exciting new colors.
If you’re looking forward to some house painting in Oak Park or any other area of Chicagoland, we hope you’ll think about hiring Fortune Restoration for all you painting needs. Whether it’s an historical home or one more recently built, our painting experts can help bring new luster and life to walls that may have become a bit drab and tired over time.
Since house painting in Oak Park and its environs is one of our specialties, we like to keep informed about coming trends. Briefly stated, for 2018 colors, as opposed to neutrals, are in, and here are a few of the bold, exciting colors that should loom large in the coming year.

  • PPG’s color of choice for 2018 is what they call Black Flame (PPG 1043-7). The company describes the color as a fantastic blend of two classic hues, black and navy. The company says that black provides the silence we crave in an information-laden world, while navy offers possibility and a deep hopefulness.
  • Oceanside by Sherwin-Williams (SW 6496) – The company describes this color as an opulent peacock blue. It’s a very versatile color that blends well with yellows, corals or other shades of navy.
  • Caliente by Benjamin Moore (AF 290) – If you’ve ever thought of using red in your home, this is a shade to try for an accent wall or on cabinets, balanced with a little white.
  • Deep Onyx by Glidden (OONN 07/000) – Black might seem intimidating at first, but it really pairs well with colors from reds and blues to earthy browns and whites.
  • Bahia Grass by Kelly-Moore (KM 4782) – This is a subtle shade of green that evokes images of gentle grass swaying in the wind and blends well with white and cream.

These are just a few exciting new choices from an endless array of possibilities. Whether you’re planning a complete color overhaul or just a room or two, for your house painting in Oak Park and surrounding areas, call Fortune Restoration at (847) 647-2500 for your no-obligation quote from one of our painting design experts. Fortune Restoration wants to be your painting contractor, and remember, we’re never satisfied until you’re completely satisfied.

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